IRONFORGE — Athletic Performance Studio
OPEN NOW · 05:30 — 23:30
/142 W 27TH ST, NYC
/+1 212 555 0184
MEMBERS ONLINE: 47
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Performance Training · Est. 2014 · NYC
S04 / 2024 — Season Lineup 47 Active Coaches 3,247 Members Trained

Forge
Your
Limits.

A hardcore performance studio built for athletes who refuse the ordinary. We engineer strength, mobility, and metabolic conditioning through evidence-based protocols — not fitness trends. 47 coaches. 12 disciplines. One standard.

Membership Cap
320/ YR
Intentionally limited — apply to join
Coach : Member Ratio
1 : 4
Small-group format, never packed
Average Member Tenure
3.4YRS
Built on retention, not churn
Today's Sessions
14/ 14
3 sessions at capacity — book ahead
THE ROSTER 47 specialist coaches
+3,247
Transformations
StrengthDisciplineCommunityIronGritProgressBelongingHypertrophyMetabolicMobility StrengthDisciplineCommunityIronGritProgressBelongingHypertrophyMetabolicMobility
10+YRS
Operating Since 2014
A decade of tested methodology
47
Active Specialist Coaches
Avg. 8.2 yrs industry experience
3,247
Members Trained
From beginners to national-level athletes
94%
12-Month Retention
Industry avg. sits at 31%
12
Training Disciplines
Hypertrophy to Olympic lifting
01
// Philosophy — Why we exist

Train with intent.
Belong to something.

// THE THREE PILLARS
Every program, every coach, every interaction is engineered against these non-negotiables.
01
Evidence Over Hype
We use protocols validated in peer-reviewed research, not what's trending on social media. Every coach maintains continuing-education credits and reads the literature. Your program is built from data — reps, sets, RPE, periodization curves — not vibes.
// No pseudoscience
02
Engineered Progression
No random WODs. No "muscle confusion." Each block has a defined stimulus, a measured adaptation curve, and a deload protocol. We test baseline, progress in 4-week mesocycles, and retest. You will know exactly why you're doing what you're doing.
// Periodized, always
03
Belonging, Not Attendance
A 320-member cap means we know your name, your goals, your injuries, your PRs. Cohort onboarding, quarterly in-house meets, member-only seminars. The person training next to you is not a stranger — they're the reason you show up on the hard days.
// A crew, not a customer base
02
// Curriculum — Three goal tracks

Choose your vector.

// STRUCTURED PATHWAYS
Each track is a 12-week periodized cycle, scalable across beginner to advanced. Switch tracks between cycles.
03
// The Roster — 47 specialist coaches

Coaches who have done it.

// NO INSTA-COACHES
Every coach on the floor has competed, certified, and continued to study. The average IRONFORGE coach has 8.2 years in the industry.
Marcus Hale
01STRENGTH
Available
Marcus Hale
12 YRS
Head of Strength & Conditioning
Former national-level powerlifter (825kg total). Specializes in barbell mechanics, force production, and post-rehabilitation return-to-load protocols.
NSCA-CSCS USAW-L2 FRCms Precision Nutrition L1
Athletes
412
Meets
28
Rating
4.9
Elena Voss
02OLY LIFTING
Available
Elena Voss
09 YRS
Olympic Lifting Specialist
Two-time national championship qualifier in snatch (78kg) and clean & jerk (98kg). Coaches the technical lifts and their derivatives for sport transfer.
USAW-L2 NSCA-CSCS FMS-L2
Athletes
238
Meets
17
Rating
4.8
Darius Cole
03HYPERTROPHY
Waitlist
Darius Cole
08 YRS
Hypertrophy & Physique
NPC bodybuilding competitor (heavyweight, top 5 regionals). Builds periodized hypertrophy blocks around mechanical tension, with mobility built in.
NASM-CPT PN-L2 FRCms Trigger Point L1
Athletes
309
Meets
11
Rating
4.9
Nina Park
04MOBILITY
Available
Nina Park
07 YRS
Mobility & Recovery Lead
Doctor of Physical Therapy (DPT). Owns the injury-prevention and return-to-training protocol. If you have pain or restriction, you start here.
DPT FRCms SFMA DNS-A
Athletes
187
Rehabs
94
Rating
5.0
Jonas Renn
05METABOLIC
Available
Jonas Renn
10 YRS
Endurance & Metabolic Conditioning
Sub-2:40 marathoner. Builds lactate-threshold and VO2-max protocols for hybrid athletes. Coaches the rower, assault bike, and track work.
ACE-CPT USATF-L1 RRCA PN-L1
Athletes
294
Races
22
Rating
4.8
Sloane Mercer
06POWERLIFTING
Available
Sloane Mercer
11 YRS
Powerlifting & Peak Phase
USAPL Elite total (565kg). Manages the peaking block for strength athletes preparing for meet day. Handles opener selection and attempt strategy.
USAPL-Coach NSCA-CSCS RPR-L2
Athletes
156
Meets
34
Rating
4.9
04
// Member Stories — Real transformations

Outcomes, not promises.

// VERIFIED RESULTS
Every metric below is pulled from our in-house assessment logs — DEXA, 1RM testing, and benchmark WOD times. No vanity stats.
01
Program Duration24 Weeks
David Chen
Hypertrophy Track
Body Fat
22% 11%
Lean Mass
+14LBS
"I came in unable to deadlift 135 without back pain. Six months later I pulled 405 for a triple, and the pain never came back. The methodology is real."
02
Program Duration16 Weeks
Aisha Mohammed
Metabolic Track
Body Fat
34% 20%
5K Time
31:24 22:18
"I'd tried every commercial gym program and quit by week three. The cohort structure and the 1:4 coach ratio meant I couldn't disappear. That accountability is what changed everything."
03
Program Duration52 Weeks
Robert Klein
Foundation Track
Back Squat 1RM
95 315LBS
Mobility Screen
3/10 9/10
"At 52 I assumed I was too old to start barbell training. Nina built me from the ground up — breathing, bracing, hinging. A year in and I move better than I did at 35."
05
// Weekly Schedule — Live availability

The week ahead.

// UPDATED HOURLY
Sessions cap at 12 athletes. Book through the member portal or at the front desk. Walk-ins welcome when slots remain.
TIME / EST
Mon 18
Tue 19
Wed 20
Thu 21
Fri 22
Sat 23
Sun 24
Hypertrophy Track
Metabolic Track
Foundation Track
= 2-3 slots remaining
= at capacity
06
// The Facility — 8,400 sq ft, purpose-built

Equipment that earns its place.

// NO FILLER
We don't stock machines that don't get used. Every piece on the floor is here because a coach specified it for a program.
Main training floor
// PRIMARY FLOOR
The Main
Platform
8 competition platforms · Eleiko bars & plates · 4.5m ceilings
01
Eleiko Platforms
Competition-spec, calibrated plates
08
02
Rogue Power Racks
Monster Lite, with accessory attachments
12
03
Concept2 Rowers
Model D, PM5 monitors, calibrated
14
04
Assault Bikes
Pro model, maintained monthly
06
05
Recovery Suite
Sauna, cold plunge, compression
01
06
DEXA Scanner
Quarterly body composition testing
01
Platforms
Racks
Cardio
Recovery
07
// Begin — Book a trial session

First session on us.

// 60-MINUTE TRIAL
A real session, not a sales pitch. You'll train, meet your prospective coach, and leave with a written assessment.
FORGE
// WHAT THE TRIAL INCLUDES

One session.
One coach.
One plan.

Show up. Train hard. We'll handle the rest. The trial is a full 60-minute session in your chosen track — you'll move through the warm-up, the working sets, and the cooldown with a coach who'll be honest about where you're starting and what it'll take to get where you want to go.

01
60-min session, no cost
02
Movement screen + DEXA scan
03
Written 12-week plan to take home
04
No pressure, no sales script
// RESERVE A SLOT
Trial Request
Hypertrophy
Metabolic
Foundation
Not sure yet
We'll confirm within 4 hours during business hours. Cancellations accepted up to 12 hours before the session. By submitting you agree to our training waiver.
// Request Received
A coach will reach out within 4 hours to confirm your slot. Check your phone.
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